Campaign
ZAWAYA Exhibtion

Zawayah Exhibition: Where Elegance Meets Giving, Sponsored and Executed by Bridge & Beacon

 

At Bridge & Beacon, we are proud to have executed the "Zawayah" Exhibition, the most prominent event in the world of women's fashion and creativity in the Kingdom of Saudi Arabia. "Zawayah" is not just an exhibition; it is a unique platform that combines the finest designs and the latest fashion trends with a noble humanitarian message to support children with cancer.

Our Vision in Execution:

Our vision at Bridge & Beacon is to create an exceptional experience for both visitors and participants through professional and creative organization that ensures the highest quality standards. We worked to transform spaces into unique pavilions that reflect the beauty of the designs and provide a delightful visual experience for visitors, integrating the latest technologies in lighting, display, and interactive events. We aim to empower female designers, open new horizons for their businesses, and enhance the Kingdom's position as a center for creativity in the world of fashion.

Our Humanitarian Message:

At the heart of the "Zawayah" Exhibition lies the message of giving. The exhibition proudly dedicates all its proceeds to support the Sanad Children's Cancer Support Association. We believe that true elegance extends beyond outward appearance to contribute to building a better society and bringing smiles to the faces of our heroic children facing the challenges of illness. Every admission ticket and every purchase made within the exhibition is a direct step towards supporting this noble cause.

The exhibition will be held from June 16-19, 2025.

Results
5000
Visitors
120
Exhibitors
2,800,000
Impressions
319,000
Engagements
20
Media Press
15
Digital News
7
Sponsored
5
Countries
3
Media Channels
10
Influencer's
3
Radio
Location

King Abdulaziz Center for Cultural Understanding - Riyadh

Gallery
Phohots Zaway  exhibition 1
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